For Businesses

Tap Into America’s Growing Faith-Based Market

We offer small businesses and corporations and opportunity to expand into a new, vibrant market. By advertising with The Christian Herald Newspaper and myChristianHerald digital platform, businesses will create awareness for their product and services and gain an access into the Christian, African, and African-American communities. Today, more and more businesses are realizing that Christians and Blacks have a large spending capacity.

• According to the Faith Driven Consumer, the Christian market is “a growing but largely untapped niche market that represents 17% of the U.S. adult population—more than 41 million people—who spend $2 trillion annually.” (http://goo.gl/9Tlmbg)
• A defining characteristic of the faith-based market is that they gather as a group every week to share, fellowship, and spread the word. “That means the opportunity for information to spread, including product endorsements, is huge, particularly since people trust recommendations of peers with similar interests.” (Viana, 2011, Fox Small Business, http://goo.gl/1KT4Q)
• According to marketplace.org: A recent study by the Nielsen Company predicts that African-American buying power will hit that $1.1 trillion number in 2015. “The black population is young, hip and highly influential. We are growing 64 percent faster than the general market,” says Cheryl Pearson McNeil, a senior vice president at Nielsen. (http://goo.gl/nvUO7E)
• It is also important for businesses to examine the diverse and rich social and cultural ties of the African and African-American communities, namely the Black Consumer Market. This presents tremendous opportunity to tap into an untapped market. Mark Walton of the Africa Channel cited that, “a 2009 study by New American Dimensions and commissioned by the US African Chamber of Commerce touts that African immigrants living in the U.S. have a purchasing power of nearly $50 billion”. (http://goo.gl/SsbU6f).

Reach Our Readers

Christians are seeking to do business with other Christians and looking for Christian publications and marketing to facilitate that exchange. “People feel called to live out a Christian lifestyle beyond going to church on Sunday,” says Cliff Bartow, president of Grand Rapids-based Family Christian Stores. “They want to live it in their work, their ethics, their home and the way they treat everyone in their life.” (http://goo.gl/CpCt5d). This provides an opportunity for businesses to connect to the faith-based market in new and exciting ways.

As an advertiser with the Christian Herald, you will reach over 1,000 African and African-American readers in over 200 locations throughout the Greater Houston and Dallas areas. With an average monthly run of over 5,000 copies per month, we offer long-term marketing relationships, special event, and promotional opportunities with credibility, growing coverage, consistency, and quality.

Become an Advertiser Today!

The Christian Herald provides businesses with access to people who are influential, dynamic, and have the capacity to buy. Partner with The Christian Herald today and we will help you become a brand that is well-positioned to attract and engage the economically powerful Christian consumer.